Prius. A Hybrid Icon. Again.

The Toyota Prius took driving to a new level in 1997 as the world’s first mainstream hybrid car. Today marks another leap forward in intelligent design and technology: the more responsive, more efficient and quieter-than-ever all-new Prius continues to redefine that outstanding Toyota hybrid. 

About Prius

Toyota Prius Which? first drive

This is the fourth iteration of the Toyota Prius. Its looks are bolder, its engines are claimed to be more efficient and it’s got more space inside than before.

Toyota Prius Review

The fourth generation Prius, builds on the strengths and achievements of its predecessors and is set to establish new benchmarks in fuel economy, emissions and efficiency.

Intelligent Design

The new Prius merges progressive design with efficiency, technology and quality. The iconic triangular silhouette works with the sleek LED lights, low bonnet and roofline and vertical rear combination lamps to create a truly striking exterior.

The Hybrid Leader

The new Prius paves the way for a next level driving experience with a brand new hybrid system. The battery recuperates more energy; while the seamless transition between EV and petrol engine mode gives you intuitive, dynamic acceleration.


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Dimensions (mm)

4540 2700
1760 1545 1760 1530 1470

Why choose Hybrid?

What is Hybrid?It's time to leave the old way of driving behind. Toyota Hybrids save fuel, reduce emissions and even recharge their batteries without being plugged in. You might think they are
Benefits of Hybrid carsWhether you're looking for a smoother and quieter way of driving, or want a car that maximises fuel efficiency while minimising emissions – there's a long list of ways our range of
Simple truths about Toyota HybridTrust us, there’s nothing difficult about owning a Hybrid. In fact, we’re sure these eight simple Hybrid truths will put all your concerns to bed, once and for all.
Frequently asked questionsMaintaining and replacing Hybrid batteries during and beyond the warranty. Recycling the Hybrid batteries. Servicing a Toyota Hybrid car vs a traditionally powered car.

Quick Price Guide

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